October 30, 2020  
 
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Mailing Lists for Cable Assemblies Businesses

Wouldn't it be nice to stay ahead of the pack? Buying sales leads could be the route to selling to more cable assembly businesses.

Recognize that cable assembly businesses are diverse operations with unique needs and circumstances.
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Profit-minded entrepreneurs it's good to have access additional resources. Towards that end, direct marketing lists extremely useful for quickly growing your company's sales program and net profitability.

Invest in Lead Lists and Watch Your Business Grow

There's a misperception that lead lists are an optional expense for B2B sales divisions. In fact, a good lead list is an investment in your company's future. The cable assembly business contacts you acquire through a reputable lead list provider are potential long-term clients. More importantly, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. Although online searches have value, they don't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.

Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to cable assembly businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Collaborative Uses for Mailing Lists

If you limit the use of cable assembly business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A well-crafted lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.

Types of Data Available from Lead Database Vendors

In dealing with the biggest lead list companies, you will typically get Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you do business with. For some vendors, for example, you can opt to receive fields like Executive Titles, Email Addresses and Number of Employees.

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