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When it comes to cable, conduit, and poles contractor business sales, direct mail and telemarketing can be a highly effective entry point -- and that makes lead generation and feeder mechanisms even more important for firms like yours.
Ramping Sales and Profits with B2B Lead Lists
Consumer-based marketing techniques fall flat when selling to cable, conduit, and poles contractor businesses. You can spend thousands of dollars on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to cable, conduit, and poles contractor businesses, the ability to focus sales and marketing efforts on specific types of leads is essential.
Lead Brokerage Industry Overview
There is no shortage of vendors interested in selling cable, conduit, and poles contractor business lead lists to your business. The bad news is that many vendors sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. When it comes to cable, conduit, and poles contractor business lead lists, you get what you pay for. You'll pay for the best vendors, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we refer our readers and clients to Experian for their business lead lists. In our experience, Experian is head and shoulders above most other providers. They have a broad range of cable, conduit, and poles contractor business contacts that can be sorted to meet your precise sales criteria.
Enabling Growth Strategies With Lead Lists
There are a lot of ways lead lists can be used to grow your business. The fact that you're purchasing solid lead lists is a growth strategy because it improves the quantity and quality of your company's prospect pool. However, lead lists can also be employed as a tool for penetrating new markets.
By limiting leads to certain zip codes, you can instantly begin marketing your products in an unfamiliar environment. In some instances, it may be beneficial to test market your products in several territories using lists of cable, conduit, and poles contractor businesses that have been sorted for each target market.
Creative Ways to Get Sales Leads
Finding new customers by getting low-cost sales leads from list brokers is a great start to any lead gen initiative. But, it's also important to think about creative ways to find sales leads.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. The nice thing is that the leads you get in this manner may not be getting many calls from your competitors.
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