It's widely accepted that who you know can be more important than what you know when selling to Cajun and Creole restaurants -- and good leads are the seeds for great relationships.
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In this market, inexperienced sales teams often to learn that. More often than not, working smart is just as important as working hard -- and when it comes to working smart, you need an exceptional Cajun and Creole restaurant prospect database.
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Sorting & Filtering Leads
Top tier lead list providers give their clients the ability to sort and filter leads. The goal isn't to accumulate as many Cajun and Creole restaurant leads as you can get your hands on. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, one of the industry's most respected providers, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.
Ramping Sales and Profits with B2B Lead Lists
Mass market advertising won't work when selling to Cajun and Creole restaurants. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. Unlike mass marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to Cajun and Creole restaurants, the ability to focus sales and marketing efforts on specific categories of prospects can be mission critical.
Lead List Metrics
There are a lot of way to measure the impact of Cajun and Creole restaurant lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a low figure here could indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive through a third-party supplier.
Creative Ways to Get Sales Leads
Finding new customers by purchasing sales leads from lead database vendors is a smart move. Still, make sure you brainstorm on other ways to improve lead generation.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. This is a great way to get access to leads that may not be in the lead databases at the big business list sellers.
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