October 21, 2020  
 
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Mailing Lists for Cake Decorating Services

How hard can it be to hunt down great cake decorating service prospects? It's more challenging than you think -- especially if you're working without the benefit of a reliable lead list

Be aware that cake decorating services are diverse operations with unique needs and circumstances.
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Typically, companies that market cake decorating services struggle to meet their self-imposed lead quotas. That's where lead lists can help . . .

Lead Lists: Build or Buy?

Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective cake decorating services at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new cake decorating services as they enter the marketplace and regularly update the contacts that are in their database. For many in-house sales units, it's just not possible to keep pace with the professionals.

Sales Mailing List Best Practices

It makes sense to focus lead list generation on cake decorating services that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If possible, make sure your lists contain contact emails and web addresses for use in online sales and marketing campaigns.

Checklist for Choosing Lead List Providers

In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. That's because Experian has all of the qualities we look for in a first-rate lead list provider, including the following:

  • Large database. We think it's important for businesses that sell to cake decorating services to rely on leads that have been selected from a large, national database. Why? Because more contacts equates to a higher volume of truly qualified leads.
  • Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
  • Delivery speed. When your business needs a fresh injection of cake decorating service leads, you can't afford to suffer delays from your vendor. Good list providers deliver tailored lead lists in hours or less.

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