A good B2B sales strategy must be flexible enough to accommodate changes in the marketplace. Just when you think you've found the perfect strategy, changing market conditions transform the playing field and demand strategy adjustments.
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There are a limited number of candy and cookie arrangements businesses you can sell to. You can't sell to all of them, but lead lists increase awareness so you can focus your company's energy on the ones that are likely to become satisfied customers.
The Value of Good Sales Leads
Why do some business leaders spend small fortunes on office furniture and then refuse to buy lead lists?
The decision to purchase a lead list is a wise investment. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.
Still not convinced? Then consider this: time dedicated to lead generation detracts from the amount of time your business can dedicate to converting prospects. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
Lead List Vendor Recommendations
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to candy and cookie arrangements businesses appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Avoid Misuse of Lead Lists
When you purchase a list of candy and cookie arrangements business leads from a third-party, you are usually entitled to limited use of the contacts it contains.
Mailing and lead lists are generally restricted to the terms of the contract, so you'll need to exercise diligence in understanding what you're paying for before you agree to a purchase. In some cases, vendors may permit usage upgrades, but you'll need to contact your provider before you move outside the contract parameters.
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