There are a limited number of canoeing and kayaking businesses who will be interested in what your company offers. Even though you probably won't sell to all of them, good business mailing lists target high value prospects so you can concentrate on sales targets that are primed for conversions.

Lead List ROI

It's a common misperception that lead lists are cost-prohibitive for most sales programs. Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated canoeing and kayaking business contacts, it's not difficult to see why lead lists are more efficient than self-generated leads.

Checklist for Choosing Lead List Providers

In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. Unlike other vendors on the market, Experian has all of the qualities we look for in a good lead list provider, including the following:

• Large database. We think it's important for businesses that sell to canoeing and kayaking businesses to cull their leads from an expansive business database. Why? Because more contacts translates into better leads and more conversions.
• Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
• Delivery speed. When your business needs a new supply of canoeing and kayaking business leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.

Mailing List Best Practices

In canoeing and kayaking business sales, lead quality is just as important as lead volumes. Although the canoeing and kayaking business lists you provide your sales team need to contain convertible contacts, your team may require a large volume of leads to hit sales targets. If possible, verify each lead's contact information and move quickly to identify decision makers before investing time in canoeing and kayaking business contacts who have little influence over their employer's purchasing decisions.