Industry professionals know that good leads are essential for sales success. Without the right leads, your sales and marketing initiatives will fall flat.
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If you're hoping for card shops to initiate contact with your company, you could be in for a long wait. Instead, you need to be proactive about sales and that starts by acquiring lists of high value card shops.
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How Much To Pay For Lead Lists
Why do some business leaders spend small fortunes on office furniture and then refuse to buy lead lists?
The decision to purchase a lead list is a wise investment. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.
Still not convinced? Then consider this: time dedicated to lead generation detracts from the amount of time your business can dedicate to converting prospects. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
Choosing a Lead List Broker
Personal references are an important consideration in selecting a card shop lead list provider. When business professionals approach Gaebler for a referral, we usually direct them toward Experian, a best-of-breed provider that has the expertise and experience to generate targeted lists of card shop leads.
Still, you'll want to interview several potential vendors to discuss issues such as the size of their database, filtering capabilities and of course, price. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.
Tips for Prospecting with Lead Lists
Reliable lead lists increase the odds of positive card shop responses. But before you can close deals, your sales team needs to activate the power of your list through prospecting.
Unfortunately, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every card shop on the list will greet your efforts with enthusiasm, the payoff for an investment in a targeted lead list will be noticeably higher response percentages.
Creative Ways to Get Sales Leads
Seeking out new prospects by obtaining lead lists from companies like Experian, Hoovers, Sales Genie and the like is a good call. In addition to that, try to brainstorm on other ways to improve lead generation.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. The nice thing is that the leads you get in this manner may not be getting many calls from your competitors.
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