Any sales professional can tell you that the quality of your firm's prospecting system needs to be as strong and robust as possible.
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But what they may not know is that outsourcing may be more beneficial than internal lead generation. Here's what you need to know about third-party carpet sweepers business lead lists.
Invest in Lead Lists and Watch Your Business Grow
Many business leaders erroneously classify lead lists as an optional, short-term expense. In fact, a good lead list is an investment in your company's future. The carpet sweepers business contacts you acquire through a reputable lead list provider are potential long-term clients. Even more, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Measuring Lead List ROI
Multiple methods exist for measuring the effectiveness of carpet sweepers business lead lists.
For starters, conversion rate (number of sales/number of leads) is the most important measurement of overall lead list effectiveness. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement reveals the quality of your vendor's leads and database contents. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive through a third-party supplier.
When to Change Lead List Providers
Reputable lead list providers understand the importance of accurate lists. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers deliver reliable lead lists and are careful to include new carpet sweepers businesses in their database.
If your current provider isn't meeting your expectations, you can't afford to continue investing in their products. At Gaebler, we recommend Experian Business Services. Experian delivers first-rate carpet sweepers business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
Types of Data Available from Lead Database Vendors
When buying business leads, you will typically get Company Name, Contact Name, Address and Phone Number. The actual data varies depending on which lead vendor you buy from. For some vendors, for example, you can opt to receive fields like Estimated Annual Sales, Company Website and Year Established.
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