Are you struggling to find a reliable source of new leads? You're not alone.
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There are a limited number of carpets and rugs wholesale and manufacturers businesses who will be interested in what your company offers. You can't sell to all of them, but good business mailing lists increase awareness so you can spend more time with prospects that are most likely to convert.
Sales Lead List Procurement
It makes sense to focus lead list generation on carpets and rugs wholesale and manufacturers businesses that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.
Always Start with a Big Lead Database
When it comes to finding reliable list providers, database size definitely matters.
The idea is to narrow your search to providers that can offer a large database of carpets and rugs wholesale and manufacturers businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
Simple math says that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.
Direct Mail Marketing Tips
With direct mail, you only get one chance to capture a prospect's attention. When a carpets and rugs wholesale and manufacturers business decisionmaker reads your piece, he has to be captivated by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But your investment in your direct mail marketing channel will be wasted unless your pieces are seen by the right people. Consequently, lead generation isn't just about adding carpets and rugs wholesale and manufacturers business names to a list -- it's about creating a list of targeted carpets and rugs wholesale and manufacturers business sales prospects.
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