Are you struggling to find a reliable source of sales leads? We can help.
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When it comes to catering business sales, direct mail and telemarketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.
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Lead List Databases: Why Size Matters
In the world of B2B lead lists, database size definitely matters.
The idea is to narrow your search to providers that can offer a large database of catering businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to focus your sales cycle on the most likely buyers.
Reasons to Buy Lead Lists
Isn't it possible to create your own lead lists without paying an outside provider? Yes, but obtaining lead lists from an outside specialist is much more cost efficient than generating lead list in-house.
Your company will receive better returns from proven list providers because they have access to larger and more current databases. Time after time, lead lists result in more efficient - and more productive - sales cycles.
Collaborative Uses for Mailing Lists
If you limit the use of catering business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A well-crafted lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
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