Seasoned small business veterans recognize the importance of using lead lists to sell to charitable and nonprofit fundraising businesses.
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For the sake of speed, leading sellers know that it's important to buy sales lead databases provided by reputable third-party lead vendors.
Making the Most of Your Lead List Vendor's Capabilities
These days, relationships are a vital part of bottom line success. Your relationship with your lead list provider is no different than any other business relationship. By developing a relationship with your list provider, you gain the peace of mind that comes with knowing that your lists include highly accurate charitable and nonprofit fundraising business contacts.
Based on our experience, it's hard to go wrong with Experian. Experian has a proven reputation for delivering high converting leads across a range of industries. Even more, their charitable and nonprofit fundraising business leads can be manipulated to target your specific geographic and demographic (size of company, number of employees, years in business, etc.) sales goals.
What to Do With the Lead Lists You've Purchased
Outsourced lead generation is only the first step toward higher sales revenues. Of equal importance is the way your organization uses lead lists in the sales cycle. To maximize ROI, you'll need to coordinate the use of your charitable and nonprofit fundraising business lists across multiple business units including sales, marketing and possibly even IT (online strategies). You'll need to research your vendor's use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.
Reasons to Buy Lead Lists
Is there an expense associated with obtaining lead lists from a proven third-party provider? Yes, but obtaining lead lists from an outside specialist is much more cost efficient than generating lead list in-house.
Your company will receive better returns from first-rate list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.
What Else Can Lead Brokers Do For You?
You can tap your lead brokers for other things, assuming they are good firms with deep resources. For example, your list broker may have a range of consulting services. They also can clean your existing lists of prospects for you. Finally, if you send the list broker a few customers that you think are a good fit for your business, they can usually run some software to create a new list of similar companies.
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