October 25, 2020  
 
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Mailing Lists for Charities

Sellers generally understand that good prospect lists are a prerequisite to succeeding in sales. Here's how to make charity lead lists work harder for you.

Foundational sales tactics can produce meager outcomes in B2B sales because businesses and consumers are different types of sales targets.
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Sellers often fail to recognize that it's often more advantageous to use third-party lead and mailing lists than it is to perform lead generation exclusively in-house. We've got the scoop on buying third-party charity mailing lists.

How to Get Quality Leads

There are many ways to generate B2B sales leads. Customer referrals, industry contacts and other strategies can be found throughout the industry.

But even though a handful of quality leads are enough to prime the pump, you will ultimately need an ongoing source of leads to drive your sales cycle. Lead lists deliver a constant supply of charity contacts that can be sorted according to precise sellings criteria.

Establishing a Relationship with a Lead List Vendor

These days, relationships are a primary factor in your company's success. Your relationship with your lead list provider is no different than any other business relationship. By establishing a relationship with a single vendor, you gain the peace of mind that comes with knowing that your lists include highly accurate charity contacts.

When it comes to lead lists, we often refer our readers and business partners to Experian. Experian has a proven reputation for delivering high converting leads across a range of industries. Even more, their charity leads can be sorted to meet your unique geographic and demographic (size of company, number of employees, years in business, etc.) sales goals.

Collaborative Uses for Mailing Lists

If you limit the use of charity lead lists to direct mail and cold calling, you're not getting the best possible return for your investment. A quality lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.

More Mailing List and Direct Marketing Resources

Based on your interest in charity lead databases, you might find these additional resources to be of interest.

Direct Marketing Lists


Conversation Board

At Gaebler, we value feedback from our readers. If you have any comments, suggestions, or questions about charity prospects lead lists or about selling to charities, we encourage you to get in touch with us today!


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Already Have a Charity?

If you operate a charity, we've got some more appropriate guides for you:

Marketing a Charity

Selling a Charity

Hoping to Start a Charity?

If opening a charity is on your to-do list, these resources were written to assist you:

How to Start a Charity

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