A sales plan that doesn't involve purchasing sales leads is dangerous and foolhardy if you market to children's and infants' gifts businesses.
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But what they may not know is that outsourcing may be more beneficial than internal lead generation. Here's what you need to know about third-party children's and infants' gifts business lead lists.
Tips for Prospecting with Lead Lists
First-rate lead lists increase the odds of positive children's and infants' gifts business responses. But before you can close deals, your list will need to form the basis for a prospecting campaign.
Unfortunately, there is no way around the hard work of picking up the phone and using the lead list to qualify prospects. Although not every children's and infants' gifts business on the list will greet your efforts with enthusiasm, the payoff for an investment in a targeted lead list will be noticeably higher conversion rates.
Interviewing Lead List Providers
B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. Interviews should focus on whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for children's and infants' gifts businesses given the industry's high turnover rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a top-tier provider with a demonstrable history of producing high converting leads for the B2B sector.
Why Lead Lists Drive B2B Sales
Consumer-based marketing techniques fall flat when selling to children's and infants' gifts businesses. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to children's and infants' gifts businesses, the ability to focus sales and marketing efforts on specific categories of prospects can be mission critical.
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