The harder your sales force works, the more conversions they will achieve. Sales organizations that are proactive about acquiring new Christian counselors business leads have a clear advantage over those that simply wait for the phone to ring.
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In many cases, businesses that market Christian counselors businesses find it hard to meet their lead generation requirements using in-house resources. As a result, solving the lead gen challenge is top of mine for many sales managers and business owners.
Characteristics of High-Converting Lead Lists
The best lead lists share several characteristics that are essential in selling to Christian counselors businesses. Right out of the gate, you'll want a list that has been generated from a large contact database. For example, Experian Business Services offers B2B lead lists that have been culled from more than 14 million active U.S. businesses. For sellers to Christian counselors businesses, a large database makes it easy to narrow the list of prospects to companies that meet precise sales criteria. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.
Beat the Competition with Better Lead Lists
Many businesses primarily view lead lists as a convenient resource. Although lead lists simplify lead generation, that isn't the only advantage they offer. They also create competitive advantages for companies that sell to Christian counselors businesses. As your competitors waste time fishing for leads in phone books, a good lead list frees your sales force to progress further into the sales cycle.
Leads vs. Prospects
If you've done your homework, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), your sales force will still need to conduct lead qualification. Since the Christian counselors business contacts have been distilled from a larger pool of updated prospects, you can expect to benefit from higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
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