Generally speaking, industry relationships are key to successful chrome plating business selling -- and the process of developing great relationships starts with solid sales leads.
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To dominate in sales to chrome plating businesses, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.
Lead Generation Tactics
Not surprisingly, chrome plating business lead generation strategies are extremely diverse. While some businesses prefer to generate leads primarily through networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but never really settle into a comfortable routine.
Lead lists eliminate the unpredictability of lead generation and deliver leads that have been compiled from the best possible sources. Beyond that, third-party leads lists generally have a higher conversion rate than the ones that are acquired through in-house processes.
Checklist for Choosing Lead List Providers
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. Unlike other vendors on the market, Experian has all of the qualities we look for in a first-rate lead list provider, including the following:
- Large database. We think it's important for businesses that sell to chrome plating businesses to use a provider with an exceptionally large business database. Why? Because more contacts translates into better leads and more conversions.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of chrome plating business leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.
Using Lead Lists to Convert Sales
There are several ways to use lead lists to convert sales. If your chrome plating business lead lists are up-to-date, they can be leveraged for customized marketing pieces. Promotional material that has been customized with the name of the chrome plating business has a higher conversion rate than generic marketing content.
After the initial mailing, chrome plating business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
What Else Can Lead Brokers Do For You?
You can tap your lead brokers for other things, assuming they are good firms with deep resources. For example, your list broker may be able to directly assist you with a direct mail postcard campaign or an email blast campaign. They also can clean your existing lists of prospects for you. Finally, if you send the list company a few customers that you think are a good fit for your business, they can find similar leads for you.
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