July 10, 2020  
 
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Mailing Lists for Church Camps

With things changing as rapidly as they are, selling to church camps is a real test of your selling skills. But lead lists can help you exceed your growth goals in a competitive sales environment.

Be warned: generating leads is somewhat more difficult than the textbooks make it out to be. Finding convertible church camp prospects needs your full focus and attention.
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Typically, companies that sell to church camps find it hard to meet their lead generation requirements using in-house resources. That's where lead lists can help . . .

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Selecting a Church Camp Lead List Provider

The key to getting a good church camp lead list is to focus your search on the industry's best providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers care about quality. They go the extra mile to guarantee that their lists are up-to-date and deliver leads that have been targeted to meet precise sales criteria.

There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has the characteristics we look for in a church camp lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.

Benefits of Church Camp Lead Lists

Lead lists reduce the amount of time and effort that is required to identify quality leads and prospects. In the church camp sales arena, speed translates into sales revenue and lead lists make it easy for sales units to quickly locate the customers who are most likely to purchase their products and services. Even more, church camp outsourced lead generation is more accurate and up-to-date than internal lead generation -- and that means higher quality leads and better conversion rates.

Collaborative Uses for Mailing Lists

If you limit the use of church camp lead lists to direct mail and cold calling, you're handicapping the return on your investment. A well-crafted lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been filtered by area code, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.

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