Selling to Church Of God church businesses is not the same as traditional selling.
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Lead lists obtained through a qualified third-party provider have the potential to bring stability and consistency to your sales strategy. Moreover, there are some other benefits lead lists offer sales reps who sell to Churches of God churches.
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Lead List Metrics
There are a lot of way to measure the impact of Church Of God church lead lists.
For starters, conversion rate (number of sales/number of leads) is clearly the most important metric in determining the success or failure of a specific lead list. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff can reveal how well each of your team members is using the leads they receive from your vendor.
Choosing a Lead List Broker
Personal references are always helpful in selecting a Church Of God church lead list provider. When our business partners ask us for a referral, we usually direct them toward Experian, a best-of-breed provider that has the expertise and experience to generate targeted lists of Church Of God church leads.
Even so, you'll want to interview several potential vendors to discuss issues such as the size of their database, filtering capabilities and of course, price. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.
Using Lead Lists to Sell to Churches of God
Compared to businesses in other industries, Churches of God churches expect multichannel messaging about the products and services that are important to them. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to proactively educate them about product offerings.
Lead lists enable selling success because they are highly accurate prospect directories that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.
Creative Ways to Get Sales Leads
Finding new customers by purchasing lead lists from mailing list providers is a smart move. Still, make sure you brainstorm on other ways to improve lead generation.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. This is a great way to get access to leads that are often leads that your competitors may not have access to.
Based on your interest in Church Of God church lead databases, you might find these additional resources to be of interest.
If you have an existing Church Of God church, we've got some more appropriate guides for you:
If opening a Church Of God church is on your to-do list, these guides will help you get started:
If you are eager to get marketing tips for a different industry, try our list of marketing guides below.