Everyone knows that cider business sales are all about relationships -- and good leads are the seeds for great relationships.
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There are a limited number of cider businesses you can sell to. You can't sell to all of them, but lead lists target high value prospects so you can spend more time with prospects that are most likely to convert.
Lead Lists: Build or Buy?
Sales managers often question the value of lead lists based on the belief that their sales teams can generate the same leads in-house. However, they often overlook the fact that lead list providers are specialists who are extremely adept at identifying targeted leads. The top lead list companies can produce a list of prospective cider businesses at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new cider businesses as they enter the marketplace and are religious about updating contact information. For most in-house sales units, it's impossible to match the performance of third-party list providers.
Networking with Lead Lists
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. Assuming that you have adequately sorted and qualified the cider businesses on the list, each contact represents a doorway to a larger network of cider business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By using lead lists as a catalyst for business networking, you extend the list's ROI far beyond the initial campaign. Although you will likely purchase additional lists going forward, you'll raise your brand profile when you conduct follow up networking with the leads you acquire right now.
Where to Find Lead Lists
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to cider businesses routinely depend on Experian to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which mailing list company you buy from. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.
If are interested in direct marketing and cider business lead lists, you might find these additional resources to be of interest.
If opening a cider business is on your to-do list, these guides will help you get started:
If you are looking for mailing list for a different kind of business, please browse our alphabetical list marketing guides below.