A sales plan that doesn't involve purchasing sales leads is irrational and ineffective if you market to clay and clay products businesses.
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In today's marketplace, clay and clay products businesses expect vendors to locate them. Fortunately, purchasing sales leads can enable access to the industry's most attractive sales prospects.
Lead List Databases: Why Size Matters
In the world of B2B lead lists, database size definitely matters.
Ideally, you should narrow your search to providers that can offer a large database of clay and clay products businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to focus your sales cycle on the most likely buyers.
Finding Sales Prospects
First-rate lead lists increase the odds of positive clay and clay products business responses. But before you can close deals, your sales team needs to activate the power of your list through prospecting.
Like it or not, there is no way around the hard work of picking up the phone and using the lead list to qualify prospects. Although not every clay and clay products business on the list will welcome your sales pitch, the payoff for an investment in a targeted lead list will be noticeably higher conversion rates.
Why Lead Lists Drive B2B Sales
Mass market advertising won't work when selling to clay and clay products businesses. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to clay and clay products businesses, the ability to focus sales and marketing efforts on specific types of leads is essential.
Types of Data Available from Lead Database Vendors
When buying business leads, you usually receive Company Name, Contact Name, Address and Phone Number. The actual data varies depending on which lead vendor you buy from. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.
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