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If you're hoping for clipping services businesses to magically appear on your doorstep, you could be in for a long wait. Instead, you need to be proactive about identifying high value clipping services businesses.
Leads vs. Prospects
A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), you'll need to qualify the contacts through telemarketing calls or sales calls. Since the clipping services business contacts have been culled from a larger group of updated prospects, you can expect to benefit from higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Switching to a New Lead List Vendor
Reputable lead list providers understand the importance of accurate lists. A single lapse can bog down the sales process, so it's important to regularly evaluate the quality of your provider. Good providers consistently deliver filtered lists of updated leads and are careful to include new clipping services businesses in their database.
If your current provider isn't meeting your expectations, it's time to go shopping. At Gaebler, we recommend Experian Business Services. Experian delivers first-rate clipping services business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
Beat the Competition with Better Lead Lists
Lead lists are a convenient sales resource. Despite the importance of convenience, that isn't the only advantage they offer. Lead lists also deliver a competitive benefit for companies that sell to clipping services businesses. As your competitors waste time fishing for leads in phone books, a good lead list lets your team turn its attention to actual prospects and sales activities.
Creative Ways to Get Sales Leads
Growing your business by obtaining targeted campaign lists from mailing list and lead database brokers is a good call. In addition to that, try to brainstorm on other ways to improve lead generation.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. This is a great way to get access to leads that may not be getting many calls from your competitors.
Given your interest in clipping services business mailing lists, you may enjoy these resources.
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