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In the world of clothing and accessories consignment and resale business sales, direct marketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.
Cost Benefits of Lead Lists
Lead lists are a cost-effective way to generate leads in a B2B enterprise. Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated clothing and accessories consignment and resale business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of clothing and accessories consignment and resale business lead lists to direct mail and cold calling, you're not getting the best possible return for your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
When to Change Lead List Providers
Reputable lead list providers understand the importance of accurate lists. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers consistently deliver filtered lists of updated leads and are careful to include new clothing and accessories consignment and resale businesses in their database.
If your current provider isn't meeting your expectations, you can't afford to continue investing in their products. At Gaebler, we recommend Experian Business Services. Experian delivers first-rate clothing and accessories consignment and resale business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
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