Doing business with coin and money handling equipment retail businesses is much different than your typical B2B sales process.
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Lead lists obtained through a qualified third-party provider have the potential to bring stability and consistency to your sales strategy. But that isn't the only advantage they offer. Here are a few other ways lead lists can help companies that routinely sell to coin and money handling equipment retail businesses.
Where to Find Lead Lists
An Internet search is typically the first step businesses take when they're looking for a lead list provider. Although online searches have value, they don't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to coin and money handling equipment retail businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Leads vs. Prospects
A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), you'll need to qualify the contacts through telemarketing calls or sales calls. Since the coin and money handling equipment retail business contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Should You Buy Lead Lists?
Any B2B organization can benefit from lead lists. Even so, the companies that benefit the most from third-party leads are aggressive, sales-focused operations that crave a steady supply of good leads. For growth-minded companies, coin and money handling equipment retail businesses lead lists will multiply your industry network in a condensed timeframe.
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