October 31, 2020  
 
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Mailing Lists for Collision Services Businesses

Sellers generally understand that good prospect lists are worth a small fortune. Here's how to make collision services business industry-specific lead databases pay off for your business.

Feeling the heat because of how many other companies are competing for the buying dollars of collision services businesses these days?
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In this market, inexperienced sales teams often effort alone doesn't guarantee market share. The reality is that intelligent work processes outperform effort -- and when it comes to working smart, it's tough to beat an exceptional collision services business lead list.

Invest in Lead Lists and Watch Your Business Grow

Many business leaders erroneously classify lead lists as an optional, short-term expense. In fact, a good lead list is an investment in your company's future. The collision services business contacts you acquire through a reputable lead list provider are potential long-term clients. Even more, outsourced lead generation can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.

Lead Selection: Which Leads to Buy

Sort and filter features are an important consideration when buying lead lists. The goal isn't to accumulate as many collision services business leads as possible. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, the forerunner in B2B lead lists, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.

Lead List Metrics

Multiple methods exist for measuring the effectiveness of collision services business lead lists.

For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement can tell you a lot about the quality of the leads you're receiving from your vendor. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.

Creative Ways to Get Sales Leads

Seeking out new prospects by acquiring low-cost sales leads from mailing list and lead database brokers is a great start to any lead gen initiative. Still, make sure you think outside the box a little.

For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. The nice thing is that the leads you get in this manner are often leads that your competitors may not have access to.

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