October 25, 2020  
 
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Mailing Lists for Niche Markets

 

Mailing Lists for Colors and Pigments Businesses

Need to stay ahead of the pack? Direct mail lists may be the route to selling to more colors and pigments businesses.

Frustrated by the level of cutthroat competition for the purchasing power of colors and pigments businesses these days?
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Sales forces without a healthy pipeline of leads lag behind the competition and struggle to gain traction in the marketplace. To keep pace with the competition, you need a sales process that consistently delivers high-opportunity colors and pigments business leads to sales reps.

How Lead Lists Accelerate Sales

Speed and cost are critical considerations when it comes to generating high conversion colors and pigments business leads. Although speed is critical for hitting revenue targets, a haphazard lead generation process can produce sub-standard leads. But based on cost considerations, you can't afford to devote inordinate amounts of time to identifying leads. That's where lead lists start to make sense because a good lead list provider can deliver both speed and efficiency to your lead generation routines.

Characteristics of High-Converting Lead Lists

The best lead lists share several characteristics that are essential in selling to colors and pigments businesses. For starters, you'll want a list that has been generated from a large contact database. For example, Experian Business Services offers B2B lead lists that have been culled from more than 14 million active U.S. businesses. For sellers to colors and pigments businesses, a large database equates to a larger pool of targeted sales prospects. Since lead quality plays a primarily role in conversion percentages, you'll also want to focus your efforts on providers that are well established and reputable.

Use Lead Lists to Reach Off-List Leads

Many business owners underestimate the ability of a lead list to increase their sales prospect base, sometimes even beyond the names contained in the list itself. Assuming that you have adequately sorted and qualified the colors and pigments businesses on the list, each contact is an on-ramp a larger network of colors and pigments business contacts that can be tapped into through telemarketing, sales calls and online social networking.

By intentionally using lead lists as the basis for networking, you extend the list's ROI far beyond the initial campaign. Although you will likely purchase additional lists in the future, you'll improve your industry presence when you conduct follow up networking with the leads you acquire right now.

More Info on Lead Lists and Related Articles

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If you operate a colors and pigments business, these additional resources will be of interest:

Marketing a Colors and Pigments Business

Selling a Colors and Pigments Business

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If opening a colors and pigments business is on your to-do list, these resources were written to assist you:

Starting a Colors & Pigments Business

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