October 23, 2020  
 
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Mailing Lists for Commercial Paper Businesses

If you're a business that sells to commercial paper businesses, industry-specific mailing lists might be a smart investment that gives legs to your company's sales.

Selling to commercial paper business businesses is much different than traditional selling.
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But by reducing the need for internal lead generation, your business can gain momentum in the area of actual selling. Used properly, lead lists are powerful resources for B2B commercial paper business selling.

Finding the Best Leads Within a Lead List

A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the commercial paper business contacts have been distilled from a larger pool of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.

Lead Selection: Which Leads to Buy

Sort and filter features are an important consideration when buying lead lists. The goal isn't to accumulate as many commercial paper business leads as possible. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, the forerunner in B2B lead lists, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.

How to Find Sales Leads

It only takes a quick glance at the marketplace to know that commercial paper business lead generation strategies are extremely diverse. While some businesses generate leads through industry networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. Most rely on a combination of these strategies, but struggle to automate the process.

Lead lists eliminate the hassle in generating leads and deliver leads that have been compiled from the best possible sources. More importantly, third-party leads lists generally have a higher conversion rate than the ones that are acquired through in-house processes.

Typical Lead List Database Fields

When buying business leads, you will typically get Company Name, Contact Name, Address and Phone Number. The actual data varies depending on which lead vendor you buy from. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.

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Have something to add about marketing to commercial paper businesses? If you have firsthand experience about selling in the commercial paper business industry, we want to hear from you!


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