No doubt about it, lead generation is the key to higher sales volumes. In fact, if you don't have enough good leads, your efforts to improve sales revenues will flounder.
(article continues below)
In this market, inexperienced sales teams often to learn that. More often than not, intelligent work processes outperform effort -- and when it comes to working smart, it's tough to beat an exceptional commercial printing business lead list.
Lead Brokerage Industry Overview
There is no shortage of vendors interested in selling commercial printing business lead lists to your business. The bad news is that many vendors sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. In the world of commercial printing business lead lists, you get what you pay for. Reputable vendors charge fair rates, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we can't say enough good things about Experian for their business lead lists. In our experience, Experian is stands out from the rest of the field. They have a broad range of commercial printing business contacts that can be filtered according to your precise sales criteria.
Finding Sales Prospects
First-rate lead lists increase the odds of positive commercial printing business responses. But before you can close deals, you'll need to use your lists to engage in prospecting.
Unfortunately, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every commercial printing business on the list will greet your efforts with enthusiasm, the payoff for an investment in a targeted lead list will be noticeably higher response percentages.
Lead Generation Tactics
Not surprisingly, commercial printing business lead generation strategies are extremely diverse. While some businesses rely on informal networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but fail to develop a reliable lead generation system.
Lead lists eliminate the hassle in generating leads and deliver leads that have been compiled from the best possible sources. More importantly, third-party leads lists generally have a higher conversion rate than the ones that are acquired through in-house processes.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you will typically get Company Name, Contact Name, Address and Phone Number. What you actually get depends on which mailing list company you buy from. For some vendors, for example, you will also get fields like Estimated Annual Sales, Company Website and Year Established.
Based on your interest in commercial printing business lead databases, you may also enjoy these articles.
If opening a commercial printing business is on your to-do list, these guides will help you get started:
If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.