The harder your sales force works, the more conversions they will achieve. Companies that are proactive about acquiring new commercial and graphic artists business prospects have a clear advantage over companies that adopt a more passive approach.
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Sellers often fail to recognize that outsourcing may be more beneficial than internal lead generation. Here's what you need to know about third-party commercial and graphic artists business mailing lists.
Why Lead Lists Are Essential for Selling to Commercial & Graphic Artists Businesses
Unlike some other types of businesses, commercial and graphic artists businesses expect multichannel messaging about the products and services that are important to them. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to proactively educate them about product offerings.
Lead lists enable selling success because they are current and sortable contact lists that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.
Multichannel Marketing Tips
Businesses that experience the most success in selling to commercial and graphic artists businesses typically leverage a multichannel sales and marketing strategy. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is a popular marketing medium in the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.
What Companies Sell Leads?
Online searches are usually the first place sales managers go when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to commercial and graphic artists businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
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