October 26, 2020  
 
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Mailing Lists for Commercial and Industrial Upholstery Businesses

Let's face it. Finding qualified commercial and industrial upholstery business leads requires time, energy and money. To be successful, you need exceptional selling skills. Then again, maybe you just need to learn more about commercial and industrial upholstery business lead lists.

The process of locating high quality business leads isn't for the faint of heart. Identifying bona fide commercial and industrial upholstery business leads requires your full focus and attention.
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But if you could reduce the amount of time you spend on lead generation, your sales team could shift their energy toward actual selling. When applied intelligently, lead lists are powerful resources for B2B commercial and industrial upholstery business selling.

Lead List Vendor Recommendations

Online searches are usually the first place sales managers go when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to commercial and industrial upholstery businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Reasons to Buy Lead Lists

Is there an expense associated with obtaining lead lists from a proven third-party provider? Absolutely. However, in the long term, internal lead generation costs more than outsourcing.

Your business will experience greater ROI from proven list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.

Finding the Best Leads Within a Lead List

If you've done your homework, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), your sales force will still need to conduct lead qualification. Since the commercial and industrial upholstery business contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.

Types of Data Available from Lead Database Vendors

When buying business leads, you will typically get Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead database provider you do business with. For some vendors, for example, you can get fields like Estimated Annual Sales, Company Website and Year Established.

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Know something about commercial and industrial upholstery business lead lists that we didn't cover? We're always interested in hearing about innovative ways to market to commercial and industrial upholstery businesses and welcome your feedback, tips, and questions!


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