Industry professionals know that access to prospects is essential for higher sales volumes. Without the right leads, your sales program is doomed to mediocrity.
(article continues below)
In this market, new sellers are often disappointed to find out that. More often than not, intelligent work processes outperform effort -- and when it comes to working smart, it's tough to beat an exceptional commissary services business lead list.
Use Lead Lists for More Than Direct Mail
A lot of businesses funnel lead lists into direct marketing campaigns. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your circumstances, it might be possible to use the commissary services business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.
Lead List ROI
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated commissary services business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.
Interviewing Lead List Providers
Sales units that depend on lead lists are advised to interview several prospects before settling on a provider. At some point in the process, you'll need to decide whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for commissary services businesses because the industry experiences moderate to high turnover (failure) rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is an established and recognized lead list provider with a proven track record in producing high converting leads for the B2B sector.
If are interested in direct marketing and commissary services business lead lists, you may also enjoy these articles.
If you operate a commissary services business, we've got some more appropriate guides for you:
If you plan on starting a commissary services business, these resources were written to assist you:
If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.