October 20, 2020  
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Mailing Lists for Communication Technology Services Businesses

For some lucky sales reps, leads seem to just fall into your lap. But that's not true if you market to communication technology services businesses.

Looking for new leads? You're not alone.
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Sellers often fail to recognize that it's often more advantageous to use third-party lead and mailing lists than it is to perform lead generation exclusively in-house. Here's some good advice on acquiring outsourced communication technology services business mailing lists for your organization.

Tips for Prospecting with Lead Lists

Reliable lead lists increase the odds of positive communication technology services business responses. But before you can close deals, you'll need to use your lists to engage in prospecting.

Like it or not, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every communication technology services business on the list will welcome your sales pitch, the payoff for an investment in a targeted lead list will be noticeably higher conversion rates.

Lead List ROI

Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated communication technology services business contacts, it's not difficult to see why lead lists are more efficient than self-generated leads.

Interviewing Lead List Providers

B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for communication technology services businesses because the industry experiences moderate to high turnover (failure) rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a reputable vendor with a proven track record in producing high converting leads for the B2B sector.

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