Everyone knows that industry relationships are key to successful community church selling -- and good leads are the seeds for great relationships.
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In many cases, businesses that offer products and services community churches find it hard to meet their lead generation requirements using in-house resources. That's where lead lists can help . . .
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Use Your Lead Lists for Both Marketing and Sales
If you limit the use of community church lead lists to direct mail and cold calling, you're handicapping the return on your investment. A quality lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
Beat the Competition with Better Lead Lists
Many businesses primarily view lead lists as a convenient resource. While lead lists undoubtedly make it easier to identify sales leads, that isn't the only advantage they offer. They also create competitive advantages for companies that sell to community churches. As your competitors grow increasingly desperate for leads, a good lead list lets your team turn its attention to actual prospects and sales activities.
Switching to a New Lead List Vendor
Lead list providers are acutely aware of the fact that they are only as good as the most recent list they delivered to the client. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers are meticulous about quality and are careful to include new community churches in their database.
If your current provider isn't meeting your expectations, you can't afford to continue investing in their products. One of the lead list providers we recommend to our partners is Experian Business Services. Experian delivers first-rate community church leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
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