October 21, 2020  
 
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Mailing Lists for Computer Hardware and Supplies Businesses

Lead lists are a proven way to take the next step and grow your business. But you can sell yourself short if you don't properly work your leads into your sales strategy.

If you're doing it right, computer hardware and supplies business sales prospecting takes time and energy.
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For the sake of speed, the industry's top sellers purchase lead lists provided by top lead vendors.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to computer hardware and supplies businesses appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Reasons to Acquire Computer Hardware & Supplies Business Lead Lists

Lead lists create more productive sales cycles. In the computer hardware and supplies business sales arena, speed is essential and lead lists make it easy for sales units to quickly locate the customers who are most likely to purchase their products and services. Even more, computer hardware and supplies business outsourced lead generation is more accurate and up-to-date than internal lead generation -- and that means higher quality leads and better conversion rates.

Finding the Best Leads Within a Lead List

A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the computer hardware and supplies business contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.

Types of Data Available from Lead Database Vendors

In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which list broker you buy from. For some vendors, for example, you will also get fields like Subsidiary Status, Credit Rating Scores and Type of Business (SIC/NAICS).

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