Foundational marketing strategies can have limited impact in B2B sales if lead gen isn't the top priority.
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Good, third-party lead lists can deliver a reliable of flow of good leads to your sales team. But that isn't the only advantage they offer. Here are some other benefits lead lists offer sales reps who sell to computer telephony businesses.
Working With Quality List Brokers
It isn't hard to find high quality, computer telephony business lead lists. First-rate lead lists come from first-rate lead list providers.
For the best leads, your search needs to focus on the upper echelon of lead list providers. New and inexperienced providers typically aren't the best candidates for business owners who are serious about sales.
At Gaebler, we advise our business partners to consider Experian Business Services for computer telephony business lead lists. Experian earned their stripes with a strong track record of offering the most accurate and up-to-date lead lists available. They maintain real-time counts on qualified prospects and make it easy for their clients to filter targets according to a range of geographic and demographic criteria.
Using Lead Lists to Sell to Computer Telephony Businesses
Compared to businesses in other industries, computer telephony businesses expect multichannel messaging about the products and services that are important to them. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to aggressively pursue their buying dollars.
Lead lists enable selling success because they are highly accurate prospect directories that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.
Finding Sales Prospects
Updated and accurate lead lists increase the odds of positive computer telephony business responses. But before you can close deals, your sales team needs to activate the power of your list through prospecting.
Like it or not, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every computer telephony business on the list will greet your efforts with enthusiasm, the payoff for an investment in a targeted lead list will be noticeably higher sales volumes.
Creative Ways to Get Sales Leads
Seeking out new prospects by using low-cost sales leads from companies like Experian, Hoovers, Sales Genie and the like is a great start to any lead gen initiative. Still, make sure you take a creative approach to finding leads.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. This is a great way to get access to leads that are often leads that your competitors may not have access to.
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