In the market to buy sales leads? You're not alone.
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There are a limited number of computer and software stores who will be interested in what your company offers. You can't sell to all of them, but good business mailing lists target high value prospects so you can concentrate on prospects that are most likely to convert.
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What Companies Sell Leads?
An Internet search is typically the first step businesses take when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to computer and software stores rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Should You Buy Lead Lists?
Most B2B companies are good candidates for lead lists. Yet the organizations that benefit the most from third-party leads are revenue-minded enterprises with a passion for reaching (and exceeding) their sales goals. For growth-minded companies, computer and software stores lead lists will multiply your industry network in a condensed timeframe.
Use Lead Lists for More Than Direct Mail
Many B2B companies limit the use of lead lists to direct marketing. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are several other uses for lead lists in a B2B operation. Depending on your strategy, it might be possible to use the computer and software store contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.
What Else Can Lead Brokers Do For You?
Many sales lead brokers do more than just sell leads. For example, your list broker may have a range of consulting services. They also can clean your existing lists of prospects for you. Finally, if you send the list broker sample sales targets that you think are a good fit for your business, they can find similar leads for you.
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