October 21, 2020  
 
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Mailing Lists for Computers and Equipment Wholesale and Manufacturers Businesses

We've all heard stories about some businesses where there's no shortage of leads. Unfortunately, that's not true if you market to computers and equipment wholesale and manufacturers businesses.

In the market to buy sales leads? You're not alone.
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Right away, businesses (and particularly computers and equipment wholesale and manufacturers businesses) practice careful purchasing routines. Clear messaging is a necessity in this industry, but even that will fall short unless you have a good database of prospects to call on.

The Role of Mailing Lists

Without a doubt, lead lists give your company a competitive advantage. In many companies, lead generation is the fly in the ointment -- the primary barrier to capturing a larger share of the market. When sales units are required to compile lead lists solely from phone books, online searches and other sources, the quality of the leads they gather is marginal, at best.

Quality lead lists, on the other hand, are current, accurate, and reliable. It's normal for third-party lead lists to be updated on a regular basis so sales personnel always have the most current and complete contact information for prospecting and other sales activities.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to computers and equipment wholesale and manufacturers businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Use Your Lead Lists for Both Marketing and Sales

If you limit the use of computers and equipment wholesale and manufacturers business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A quality lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.

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