It's a widely accepted fact that the quality of your company's lead generation approach directly affects sales volumes.
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In many cases, businesses that offer products and services consignment services and shops businesses find it hard to meet their lead generation requirements using in-house resources. That's where lead lists can help . . .
Lead Lists: Build or Buy?
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective consignment services and shops businesses at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new consignment services and shops businesses as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, that kind of accuracy just isn't practical.
Pre-Qualifying Sales Leads from Purchased Lead Lists
Managers who integrate consignment services and shops business lead lists into their sales strategy are responsible for ensuring their company exploits the full value of purchased leads. The acquisition of a high quality lead list isn't necessarily a green light for a full-blown sales push. It may be necessary for sales personnel to further qualify leads and focus sales messaging on a prospect-by-prospect basis.
Criteria for Lead List Vendor Selection
In our experience, third-party lead list providers are definitely not created equal and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a first-rate lead list provider, including the following:
- Large database. We think it's important for businesses that sell to consignment services and shops businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is a fundamental part of sound sales strategy. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of consignment services and shops business leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.
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