Looking for new leads? You're not alone.
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There are only so many contract and construction law attorneys businesses you can sell to. Even though you probably won't sell to all of them, lead lists target high value prospects so you can spend more time with prospects that are most likely to convert.
Avoid Misuse of Lead Lists
When you purchase a list of contract and construction law attorneys business leads from a third-party, you don't have legal ownership of the leads and contacts it contains.
Mailing and lead lists are generally restricted to the terms of the contract, so you'll need to exercise diligence in understanding what you're paying for before you agree to a purchase. In some cases, vendors may be willing to extend usage rights for an additional fee, but you'll need to contact your provider before you move outside the contract parameters.
Direct Mail Marketing Tips
With direct mail, you only get one chance to capture a prospect's attention. When a contract and construction law attorneys business decisionmaker reads your piece, he needs to blown away by what he sees.
Most businesses invest heavily in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding contract and construction law attorneys business names to a list -- it's about producing a high quality list of contract and construction law attorneys business sales prospects.
Checklist for Choosing Lead List Providers
In our experience, third-party lead list providers are definitely not created equal and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to contract and construction law attorneys businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. A high volume of contacts is worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of contract and construction law attorneys business leads, you can't afford to to incur vendor backlogs. Good list providers deliver tailored lead lists in hours or less.
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