October 26, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Mailing Lists for Niche Markets

 

Mailing Lists for Contractors' Equipment and Supplies Rental and Leasing Businesses

In today's marketplace, contractors' equipment and supplies rental and leasing businesses can be tricky sales targets. But lead databases can be the gift that keeps on giving. They can elevate your game in a competitive sales environment.

Selling to contractors' equipment and supplies rental and leasing business businesses is much different than traditional selling.
(article continues below)

Sales reps sometimes overlook the fact that outsourcing may be more beneficial than internal lead generation. Here's what you need to know about third-party contractors' equipment and supplies rental and leasing business mailing lists.

Where Can I Buy Contractors' Equipment & Supplies Rental & Leasing Business Leads?

The key to locating a good contractors' equipment and supplies rental and leasing business lead list is to focus your search on the industry's best providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers pay attention to the quality of their products. They go out of their way to make sure their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.

There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has all of the traits we look for in a contractors' equipment and supplies rental and leasing business lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are tailored to your needs and specifications.

Collaborative Uses for Mailing Lists

If you limit the use of contractors' equipment and supplies rental and leasing business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been filtered by area code, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.

Why Lead Lists Drive B2B Sales

Consumer advertising strategies usually aren't effective when selling to contractors' equipment and supplies rental and leasing businesses. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to contractors' equipment and supplies rental and leasing businesses, the ability to focus sales and marketing efforts on specific segments of the marketplace is vital.

Types of Data Available from Lead Database Vendors

In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. The actual data varies depending on which lead vendor you buy from. In some cases, for example, you can get fields like Estimated Annual Sales, Company Website and Year Established.

More Info on Lead Lists and Related Articles

Want to learn more about selling to contractors' equipment and supplies rental and leasing businesses? You might find these additional resources to be of interest.

Direct Mail Response Rates

Greeting Card Marketing

Sample Telemarketing Script


Conversation Board

Want more information about marketing to contractors' equipment and supplies rental and leasing businesses? Learn more by posting your questions, comments, tips and advice below.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Already Have a Contractors' Equipment & Supplies Rental & Leasing Business?

If you have an existing contractors' equipment and supplies rental and leasing business, we've got some more appropriate guides for you:

Marketing a Contractors' Equipment and Supplies Rental and Leasing Business

Selling a Contractors' Equipment and Supplies Rental and Leasing Business

Hoping to Start a Contractors' Equipment & Supplies Rental & Leasing Business?

If you plan on starting a contractors' equipment and supplies rental and leasing business, these resources were written to assist you:

Starting a Contractors' Equipment & Supplies Rental & Leasing Business

More Niche Lead Databases, Mailing Lists, and Related Articles

If you are eager to get marketing tips for a different industry, please browse our alphabetical list marketing guides below.

Browse more business mailing list resources:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary