It's not unusual for B2B sellers to eventually hit a wall in lead generation. But for companies that sell to convenience stores, a frustrating decline in sales may loom on the horizon.
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But what they may not know is that third-party lead lists frequently outperform lists that are generated by internal staff. Here's what you need to know about third-party convenience store mailing liststo drive sales growth.
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How to Tell If You Have a Good Lead List
Quality lead lists share several characteristics that are essential in selling to convenience stores. Right out of the gate, you'll want to look for lists that are created from expansive databases. For example, Experian Business Services offers B2B lead lists that have been culled from more than 14 million active U.S. businesses. For sellers to convenience stores, a large database equates to a larger pool of targeted sales prospects. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.
Multichannel Marketing Tips
Businesses that experience the most success in selling to convenience stores typically leverage a multichannel sales and marketing strategy. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is standard across the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.
Third-Party Lead Lists Versus Do It Yourself
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated convenience store contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.
Based on your interest in convenience store lead databases, you might find these additional resources to be of interest.
If you have an existing convenience store, these additional resources will be of interest:
If opening a convenience store is on your to-do list, these resources were written to assist you:
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