For the sake of speed, the industry's top sellers rely on business mailing lists provided by top lead vendors.

How to Tell If You Have a Good Lead List

The best lead lists share several characteristics that are essential in selling to coppersmiths businesses. From the outset, you'll want to look for lists that are created from expansive databases. For example, Experian Business Services maintains an updated list of more than 14 million active U.S. businesses. For sellers to coppersmiths businesses, a large database makes it easy to narrow the list of prospects to companies that meet precise sales criteria. Since lead quality plays a primarily role in conversion percentages, you'll also want to focus your efforts on providers that are well established and reputable.

Lead List ROI

Lead lists are a cost-effective way to generate leads in a B2B enterprise. Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated coppersmiths business contacts, it's not difficult to see why lead lists are more efficient than self-generated leads.

Lead List Metrics

Multiple methods exist for measuring the effectiveness of coppersmiths business lead lists.

For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement reveals the quality of your vendor's leads and database contents. When compared to your internal lead generation metrics, a may indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.