The longer your company sells in a specific market, the more difficult it will become to locate new leads. If you leave lead generation to chance, scarcity of leads should be avoided at all costs.
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Even though lead lists create a more efficient sales process, many sales teams forget that you'll need to know what you're buying and how lists can be incorporated into your company's routines.
How Much To Pay For Lead Lists
Why do some business leaders spend small fortunes on office furniture and then refuse to buy lead lists?
The decision to purchase a lead list is a decision to invest in your company's future. It's the purchase of an asset that can substantially boost sales revenues.
Still not convinced? Then consider this: time dedicated to lead generation detracts from the amount of time your business can dedicate to converting prospects. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
Using Copyright & Trademark Services Business Lead Lists
Without a doubt, copyright and trademark services business lead lists should be a priority for B2B enterprises that sell in the industry. Rather than letting lead generation bog down your sales process, you can rely on third-party providers to broaden your contact base and supply your company with lists of targeted copyright and trademark services business leads.
Since lead lists can be sorted by geography, business size and other criteria, your sales force can focus their energy on selling to the most promising copyright and trademark services business prospects.
Reputation is important in a lead list provider. Based on their industry reputation and reliable service model, we advise our business partners to consider Experian Business Services for copyright and trademark services business lead lists. Experian has a proven track record in creating precision lead lists for direct marketing, telemarketing and other initiatives that are standard practice in copyright and trademark services business sales.
Measuring Lead List ROI
Multiple methods exist for measuring the effectiveness of copyright and trademark services business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
What Else Can Lead Brokers Do For You?
Many sales lead brokers do more than just sell leads. For example, your list broker may have a range of consulting services. They also can clean your existing lists of prospects for you. Finally, if you send the list broker a few customers that you like, they can usually run some software to create a new list of similar companies.
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