It's a widely accepted fact that your company's lead generation approach is the main determinant as to whether your sales team will be successful.
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Experienced sellers know that to maximize revenue, they need access additional resources. Towards that end, lead lists are great for expanding your prospect base and improving bottom line sales.
Getting More Out of Your Lead Database
Lead lists can be valuable resources for increasing conversion rates. If your cork and cork products business lead lists are up-to-date, they can enable the creation of customized marketing pieces. Promotional material that has been customized with the name of the cork and cork products business has a higher conversion rate than generic marketing content.
After the initial mailing, cork and cork products business lists can be leveraged to conduct follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
Lead List ROI
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the indirect costs of in-house lead list generation are far more than the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated cork and cork products business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.
What Companies Sell Leads?
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to cork and cork products businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Types of Data Available from Lead Database Vendors
When buying business leads, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you buy from. For some vendors, for example, you will also get fields like Subsidiary Status, Credit Rating Scores and Type of Business (SIC/NAICS).
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