January 24, 2021  
 
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Mailing Lists for Corporate Advertising Specialties and Promotions Businesses

Marketing to corporate advertising specialties and promotions businesses can be a steppingstone to profitable revenues. What separates winners from losers is identifying enough good leads.

Foundational sales tactics can have limited impact in B2B sales because businesses and consumers behave differently when making purchase decisions.
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But by reducing the need for internal lead generation, your business can gain momentum in the area of actual selling. Deployed correctly, lead lists are powerful resources for B2B corporate advertising specialties and promotions business selling.

Collaborative Uses for Mailing Lists

If you limit the use of corporate advertising specialties and promotions business lead lists to direct mail and cold calling, you're limited your lead lists' effectiveness. A quality lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.

Should You Buy Lead Lists?

Any B2B organization can benefit from lead lists. Yet the organizations that benefit the most from third-party leads are revenue-minded enterprises with a passion for reaching (and exceeding) their sales goals. If your company is interested in growth or expansion, corporate advertising specialties and promotions businesses lead lists will multiply your industry network in a condensed timeframe.

Interviewing Lead List Providers

B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for corporate advertising specialties and promotions businesses because the industry experiences moderate to high turnover (failure) rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is an established and recognized lead list provider with a proven track record in producing high converting leads for the B2B sector.

More Mailing List and Direct Marketing Resources

Based on your interest in corporate advertising specialties and promotions business lead databases, you may enjoy these resources.

Effective Direct Mail


Conversation Board

What strategies have delivered results for you in marketing to corporate advertising specialties and promotions businesses? Industry feedback is always welcome at Gaebler and we want to hear about the best marketing strategies in today's market.


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Are You Currently Running a Corporate Advertising Specialties & Promotions Business?

If you have an existing corporate advertising specialties and promotions business, these additional resources will be of interest:

Marketing a Corporate Advertising Specialties and Promotions Business

Selling a Corporate Advertising Specialties and Promotions Business

Need Information on Opening a Corporate Advertising Specialties & Promotions Business?

If opening a corporate advertising specialties and promotions business is on your to-do list, these resources were written to assist you:

Opening a Corporate Advertising Specialties & Promotions Business

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