January 28, 2021  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Niche Market Mailing Lists

 

Mailing Lists for Corporate Lodging Businesses

Prospecting and a good sales plan are core components of sales strategies focused on corporate lodging businesses. But to close deals, you need to develop great leads -- and corporate lodging business lead lists are the right tools for the job.

Be aware that corporate lodging businesses are diverse operations with unique needs and circumstances.
(article continues below)

If you're planning for corporate lodging businesses to magically appear on your doorstep, you could be in for a long wait. It's time to get aggressive about sales and that starts by acquiring lists of high value corporate lodging businesses.

Investment or Expense?

There's a misperception that lead lists are an optional expense for B2B sales divisions. In reality, a good lead list is an investment in your company's future. The corporate lodging business contacts you acquire through a reputable lead list provider can be converted to loyal customers. More importantly, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.

Lead List Dynamics

The most valuable lead lists focus on corporate lodging businesses that are likely to respond to your sales and marketing efforts. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.

Where to Find Lead Lists

An Internet search is typically the first step businesses take when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to corporate lodging businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

How Do Lead List Brokers Get Their Data?

Great question. Top lead providers are continually combing a variety of sources to get fresh, accurate available inventory of business leads. Among other things, they scan Yellow Pages directories, SEC databases, and other data sources. In contrast, on the other side of the spectrum, be aware that some firms sell old, stale leads that haven't been updated in ages.

More Info on Lead Lists and Related Articles

Based on your interest in corporate lodging business lead databases, you may also enjoy these articles.

Direct Marketing Lists

Direct Marketing Tactics

Direct Mail Costs


Conversation Board

Want more information about marketing to corporate lodging businesses? Continue the learning process by posting your questions, comments, tips and advice below.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Are You Currently Running a Corporate Lodging Business?

If you operate a corporate lodging business, these additional resources will be of interest:

Marketing a Corporate Lodging Business

Selling a Corporate Lodging Business

Do You Plan on Starting a Corporate Lodging Business Soon?

If opening a corporate lodging business is on your to-do list, these resources were written to assist you:

Starting a Corporate Lodging Business

More Niche Lead Databases, Mailing Lists, and Related Articles

If you are looking for mailing list for a different kind of business, please browse our alphabetical directory of marketing guides below.

Browse more business mailing list resources:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary