It's a widely accepted fact that the quality of your firm's prospecting approach needs to be as strong and robust as possible.
(article continues below)
There are a limited number of corrugated paper businesses you can sell to. Although you won't convert every prospect in the nation, lead lists target high value prospects so you can focus your company's energy on prospects that are most likely to convert.
Collaborative Uses for Mailing Lists
If you limit the use of corrugated paper business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Ramping Sales and Profits with B2B Lead Lists
Consumer-based marketing techniques fall flat when selling to corrugated paper businesses. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to corrugated paper businesses, the ability to focus sales and marketing efforts on specific categories of prospects can be mission critical.
When to Change Lead List Providers
Reputable lead list providers understand the importance of accurate lists. A single lapse can have a dramatic impact on your sales cycle, so it's important to regularly evaluate the quality of your provider. Good providers are meticulous about quality and are careful to include new corrugated paper businesses in their database.
If your current provider isn't meeting your expectations, maybe it's time to start looking for a new vendor. One of the lead list providers we recommend to our partners is Experian Business Services. Experian offers affordable corrugated paper business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
Other Types of Lead Lists
If you sell to a broader market than this one, most mailing list companies can accommodate your needs. You can even target things like Businesses That Own a Building, Businesses Owned by Hispanic Executives, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and they can usually take it from there.
Based on your interest in corrugated paper business lead databases, you may also enjoy these articles.
If you have an existing corrugated paper business, these additional resources will be of interest:
If opening a corrugated paper business is on your to-do list, these resources were written to assist you:
If you are eager to get marketing tips for a different industry, please browse our alphabetical list marketing guides below.