When thoroughly executed, cotton buyers and brokers business lead generation is the most time-consuming part of your sales cycle.
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For businesses that focus on cotton buyers and brokers business sales, direct mail and telemarketing can be the most effective way to get your foot in the door -- and that means lead generation is a core business activity for companies that sell in this industry.
Using Lead Lists to Convert Sales
Lead lists can be valuable resources for increasing conversion rates. If your cotton buyers and brokers business lead lists are up-to-date, they can enable the creation of customized marketing pieces. Promotional material that has been customized with the name of the cotton buyers and brokers business has a higher conversion rate than generic marketing content.
After the initial mailing, cotton buyers and brokers business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
Always Start with a Big Lead Database
In the world of B2B lead lists, database size definitely matters.
For the best leads, you'll need to narrow your search to providers that can offer a large database of cotton buyers and brokers businesses. Experian Business Services, for example, culls leads from a current database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to filter it down to a list of high value sales targets.
Using Lead Lists for Direct Marketing
With direct mail, you have to get it right the first time. When a cotton buyers and brokers business decisionmaker reads your piece, he has to be knocked over by what he sees.
Most businesses invest heavily in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. Consequently, lead generation isn't just about adding cotton buyers and brokers business names to a list -- it's about creating a list of targeted cotton buyers and brokers business sales prospects.
Where Do Lead Vendors Get Their Data?
Great question. Top list providers are constantly combing a variety of sources to improve their massive lead databases. Among other things, they scan utility company databases, and other data sources. In contrast, on the other side of the spectrum, be aware that there are some companies that will try to stick you with old, stale leads that are pretty worthless
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