January 26, 2021  
 
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Mailing Lists for Crafts and Craft Supplies Wholesale and Manufacturers Businesses

In sales, there's no such thing as a sure thing. Yet mailing lists from lead brokers can dramatically improve your odds of success with crafts and craft supplies wholesale and manufacturers businesses.

Foundational marketing strategies can produce meager outcomes in B2B sales because businesses and consumers behave differently when making purchase decisions.
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Good, third-party lead lists can introduce a degree of consistency into your long-term sales strategy. But that isn't the only advantage they offer. Here are some other benefits lead lists offer companies that routinely sell to crafts and craft supplies wholesale and manufacturers businesses.

Criteria for Lead List Vendor Selection

In our experience, identifying the best possible lead list vendor is critical and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:

  • Large database. We think it's important for businesses that sell to crafts and craft supplies wholesale and manufacturers businesses to cull their leads from an expansive business database. Why? Because more contacts translates into better leads and more conversions.
  • Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
  • Delivery speed. When your business needs a new supply of crafts and craft supplies wholesale and manufacturers business leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.

Direct Mail Marketing Tips

With direct mail, you have to get it right the first time. When a crafts and craft supplies wholesale and manufacturers business decisionmaker reads your piece, he has to be knocked over by what he sees.

Most businesses invest heavily in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding crafts and craft supplies wholesale and manufacturers business names to a list -- it's about creating a list of targeted crafts and craft supplies wholesale and manufacturers business sales prospects.

Sales Mailing List Best Practices

Lead lists can (and should) be filtered to target crafts and craft supplies wholesale and manufacturers businesses that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.

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Conversation Board

Know something about crafts and craft supplies wholesale and manufacturers business lead lists that we didn't cover? We're always interested in hearing about innovative ways to market to crafts and craft supplies wholesale and manufacturers businesses and welcome your feedback, tips, and questions!


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Already Have a Crafts & Craft Supplies Wholesale & Manufacturers Business?

If you have an existing crafts and craft supplies wholesale and manufacturers business, we've got some more appropriate guides for you:

Marketing a Crafts and Craft Supplies Wholesale and Manufacturers Business

Selling a Crafts and Craft Supplies Wholesale and Manufacturers Business

Hoping to Start a Crafts & Craft Supplies Wholesale & Manufacturers Business?

If you plan on starting a crafts and craft supplies wholesale and manufacturers business, these resources were written to assist you:

Opening a Crafts & Craft Supplies Wholesale & Manufacturers Business

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