Have you seen how much competition there is in selling to credit card merchant services businesses lately?
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To expedite sales cycles, the industry's top sellers know that it's important to buy sales lead databases provided by top providers.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of credit card merchant services business lead lists to direct mail and cold calling, you're not getting the best possible return for your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
What Companies Sell Leads?
Online searches are usually the first place sales managers go when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to credit card merchant services businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Where to Find Good Credit Card Merchant Services Business Leads
Credit Card Merchant Services Business leads come from many different sources. Local business directories, online searches and trade associations are worthwhile starting points. More recently, many businesses have also used social media sites like Facebook to generate leads for their products. But regardless of the delivery platform, the key to lead development is networking. As your list of credit card merchant services business contacts grows, so does your list of likely customers.
Other Types of Lead Lists
If you sell to a broader market than this one, most mailing list vendors are happy to help you out. You can even target things like Businesses That Own a Building, Businesses Owned by Hispanic Executives, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and they can usually take it from there.
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