Niche Direct Mailing List Vendors
Mailing Lists for Custom Lamp Shades Businesses
If you're planning on doing direct marketing to custom lamp shades businesses, buying mailing lists might be the ammunition you need to deliver on your company's sales.
Tried and true marketing strategies can have limited impact when selling to custom lamp shades businesses primarily because businesses convert differently than consumers, which is why lead generation is job one when selling in this market.
In today's marketplace, custom lamp shades businesses expect vendors to locate them. The good news is that a modest investment in lead databases can help streamline a way to find the most convertible leads in the industry.
What Companies Sell Leads?
Google is often business owners' first stop when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to custom lamp shades businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Why Lead Lists?
You might be asking why you need to buy lead lists. After all, couldn't you compile your own list of quality leads using in-house sales personnel? Yes, but obtaining lead lists from an outside specialist is much more cost efficient than generating lead list in-house.
Your company will receive better returns from first-rate list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.
Lead List Integration
Many B2B companies limit the use of lead lists to direct marketing. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are also many other ways lead lists can be integrated into your company's sales and marketing workflows. Depending on your strategy, it might be possible to use the custom lamp shades business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.
Share this article
Additional Resources for Entrepreneurs