Everyone knows that customer service representatives business sales are all about relationships -- and good leads are the seeds for great relationships.
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When it comes to customer service representatives business sales, working through a list of leads can be the first step in the sales cycle -- and that means lead generation is a core business activity for companies that sell in this industry.
Lead List Vendor Recommendations
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to customer service representatives businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Using Lead Lists for Direct Marketing
With direct mail, you only get one chance to capture a prospect's attention. When a customer service representatives business decisionmaker reads your piece, he needs to blown away by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. Consequently, lead generation isn't just about adding customer service representatives business names to a list -- it's about producing a high quality list of customer service representatives business sales prospects.
Lead List Metrics
Multiple methods exist for measuring the effectiveness of customer service representatives business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement reveals the quality of your vendor's leads and database contents. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. The actual data varies depending on which lead vendor you buy from. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.
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